It’s Not Crazy, It’s Sports - the brand campaign for ESPN - celebrates everything that is exceptional, inspiring, dramatic and unexpected in sports that makes being a fan so amazing. This is a film about Michael Jordan. An ordinary man, saddled with a legendary name.
![](https://freight.cargo.site/t/original/i/c3273bd70de20af25c7eaa598ae1f2a2a29b8078aa06a6ec26a1bd8750d271d1/AirEveryJordan.jpg)
To launch the spot, we created a limited edition shoe: Air Every Jordan. And we made it available only to those named Michael Jordan.